Smartroof shortlisted for Product Innovation Award
Smartroof’s entry for this category has been focused around the ‘Smart Suite’; a purpose-built, reusable marketing suite for the house builder to provide the critical first impression for potential house buyers. The Smart Suite provides an ideal location in which to showcase the house types on offer in a particular development.
Built in a factory environment, the product benefits from all the advantages of offsite construction and can eliminate many of the issues a house builder can experience with selling in the early stages of a development. Traditionally built marketing suites can be a slow build process and can delay the beginning of marketing and ultimately sales activity. A traditional build is also often required to be knocked down and rebuilt elsewhere on the site, making the process more expensive and labour intensive. Ultimately the Smart Suite helps the builder get on site faster and build and sell their houses more quickly and is an important innovation given the well documented housing crisis facing the UK construction industry.